The tribes of North Africa, specifically Morocco, have worn the same garb for almost a thousand years. In the 1960's with the rise of jet travel wealthy people began to visit Morocco and were intranced by its new and exotic feel. As Marrakech and Tangiers grew in popularity so did the traditional dress of the region. It was here the reigning queen of the Jet set, Talitha Getty, was famously photographed in modernized Moroccan dress. Here she entertained fashion designers, musicians, artists, socialites, movie stars, and everyone who was anyone. By the end of the decade this North African "look" was seen in the collections of almost every designer and it was due to her influence.